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The future is a visual one. These days, people often share images that communicate a wealth of nuanced information (rather than relying on words), and visual literacy is becoming a requirement. Given this new reality, how can we communicate with and engage our communities?

Meggan Frost, public services librarian for Paul Smith’s College in upstate New York, gave a knockout presentation on graphic design recently for the Nebraska Library Commission. She explained that when something is designed well, it makes us want to get closer to it. It makes us pay attention.

She offered four fundamentals of graphic design to guide us in creating materials that will engage others, as well as three useful shortcuts — plus some bonus information on how to find inspiration.

Here are Meggan’s tips on the four fundamentals of graphic design.