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Learn the foundational concepts underlying all businesses, small to large. ASU professor Eddie Davila covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. He then outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.

He also reviews the basics of the people side of business: managing employees and developing customer relationships. Last, he covers the financial and information management aspects of business and provides a basic explanation of economics, so that you can understand the relationship of your business to the bigger picture.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Topics include:

Understanding business goals, stakeholders, and resources
Developing a product or service
Selling a product or service
Raising capital
Managing employees
Managing customer data
Understanding finances
Managing resources
Understanding economics

Courses:

Introduction
Business Basics
Determining Your Product or Service
Making and Delivering the Product or Wervice
Selling the Product or Service
Funding Your Business
Leading and Managing People
Developing and Manging Customer Relationships
Understanding Your Finances
Information Systems
The Economy
Conclusion